Plead or Pitch? The Role of Language in Kickstarter Project Success
نویسندگان
چکیده
We present an analysis of over 26000 projects from Kickstarter, a popular crowdfunding platform. Specifically, we focus on the language used in project pitches, and how it impacts project success/failure. We train a series of discriminative models for binary success/failure prediction of projects with increasing complexity of linguistic features, and show that successful project pitches are, on average, more emotive, thoughtful and colloquial. In addition, we also present an analysis of pledge rewards in Kickstarter, and how these differ across categories and for successful versus unsuccessful projects.
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